(REMINDER: IT’S THE DATA OFFERED BY DS TOP LEADERS, DIRECT SELLERS, EXPERTS FROM DS INDUSTRY, STAFFS FROM DS IT APARTMENT, AND PLEASE NOTE THAT THERE MAY BE SOME SLIGHT DIFFERENCES COMPARED WITH ACTUAL DATA FOR THE CONFIDENTIAL INTERNAL FINANCE. IT’S FOR REFERENCE AND DISCUSSION ONLY.
WE THANK ALL THE OTHER RELATED PARTNERS FOR THE DATA CONTRIBUTION ALSO. (本质传媒, 道道舆情,DIR GROUP)
二
THERE ARE 90 DIRECT SELLING COMPANIES HAVE RECEIVED A LEGAL CERTIFICATE FOR DIRECT SELLING OPERATION AT PRESENT, AND EXTRA 48(29 OF THEM ARE NEWLY JOINED IN 2017) ARE WAITING FOR THE LICENSE ANNOUNCEMENT FROM THE COMMERCE DEPARTMENT OF CHINA , IT WILL BE APPROXIMATELY 138 LICENSED DIRECT SELLING COMPANIES ALTOGETHER.
ACCORDING TO THE SURVEY IN 2017, SALES REVENUE OF 90 LICENSED DS COMPANIES REACHED CNY 206.59 BILLION TOTALLY, 0.43% INCREASE COMPARED WITH PREVIOUS CNY 205.7 BILLION IN 2016, 10 OF NEWLY JOINED COMPANIES FROM WHICH（HOMEY, YEEKONG, YIBAO, TONGRENTANG, WORLDPATH, NATURE’S SUNSHINE, JIMEI, PURIFICATION, LIAONINGQINGCHEN, YILING PHARMACEUTICAL）CREATED THE REVENUE OF CNY 1.65 BILLION. OF ALL THE LICENSED DS COMPANIES COMPARED WITH 2016, 40 OF THEM SHOWED SALES INCREASE, 27 OF THEM SHOWED DECREASE, 5 OF THEM NOT OFFERED ANY DATA(INCLUDE AVON IN CHINA, HARRIN,ETC.), AND 2 OF THEM KEEP THE SAME AS 2016.
THERE ARE A VARIETY OF PROBLEMS FACED FOR MOST OF DS COMPANIES IN 2017, THE NEWLY JOINED COMPANIES ARE FOCUS ON EXPANDING NEW MARKET. FOR THOSE MATURE COMPANIES, THEIR PRIORITY IS TO ADJUST THE NEW OPERATION STRATEGIES INCLUDING SEEK THE OPPORTUNITY IN NEW RETAIL, THE MICRO BUSINESS(MAINLY WECHAT/MICROBLOG IN CHINA), E-COMMERCE, AND OVERSEAS MARKETS. FOR THE LEADING TOP DS COMPANIES, THEY ARE INSISTING ON TO HOW TO SPREAD OUT THE CONCEPT OF PRODUCT SELLING. THERE ARE COMPANIES WHO CHOOSE TO BE MERGED BY OTHER COMPETITIVE COMPANIES FOR THE POOR SALES INCURRED BY THE EVER-CHANGING MARKET AND BRAIN DRAIN.
BESIDES, 25 OF LICENSED DS COMPANIES WHO EXPERIENCED PROBLEMS OF TOP PERSONNEL CHANGES, MARKET AND STRATEGY ADJUSTMENTS, 2 OF NEWLY LICENSED COMPANIES WITH MOST OF THEIR TOP LEADERS RESIGNED.
THE PLEASANT THINGS IS THAT THERE ARE COMPANIES LIKE AMWAY WHO KEEPING SALES STABLILITY ON TOP THREE IN CONTINUOUS YEAR. TROPJOIN AND SANZHU ARE STRIVING TO RECOVER FROM THE PREVIOUS CHALLENGES IN 2016. SHAKLEE HIRED PREVIOUS MANAGER FROM PRIMERICA(CHINA). NUSKIN, TWO OF THEIR TOP LEADERS POSITION TRANSFER HAD COME TO AN END. BABY CARE(CHINA) COME BACK TO STABLE OPERATION AFTER A SERIES OF PERSONNEL ADJUSTMENT ALSO.
THE ABOVE DATA COME FROM THE RESEARCH INSTITUTE FOR HEALTH INDUSTRY OF DIRECT SELLING FULL, ALL THE INFORMATION FOR REFERENCE ONLY.
