Wu Shaofan, chief strategic adviser of the perfect Company, delivered a keynote speech, "the perfect Future, beyond myself" at the perfect Annual meeting in 2018.
The past perfect, break through difficulties, casting brilliance;
Now the perfect, raise vigilance, waiting to be sent to complete;
The perfection of the future, how to transcend oneself, where to go?
01
Newocean
China has entered a new era of people's pursuit of a better life, and the implementation of a healthy China strategy is the market direction.
The national policy on direct selling has been relaxed from access to products. Promoting the development of "beautiful China" and "healthy China" is a new opportunity and new direction for China's direct marketing industry. Driven by innovation, it will be injected into a new force and a new source.
In 2030, the target size of China's health industry reached 16 tillion yuan. This year, the size of the health industry is only nearly 5 tillion yuan.
According to statistics: in the past five years, China's direct sales industry scale composite growth rate of 22;
According to the forecast: in the next five years, China's direct sales scale is expected to double, with an annual growth of 30%;
If the current perfect product line is positioned as the perfect related market: over the past five years, the market has grown at a rate of 9%; in the next five years, the growth rate will accelerate to 13.
In the perfect future, should we speed up the development of the original route, or should we sail to a new channel and open up a new course? Is a giant ship growing steadily, or is it a "bend overtaking", or is it giving new power and energy to achieve the ideal of self-transcendence?
With the traditional thinking of industrial economy to judge the past perfect product and service line of the market, will be limited, a Red Sea, hundred GE for sail; Using the Internet thinking of knowledge economy to conceive the perfect market of massive "super users" and high-quality personalized health services in the future, it will be borderless, blue sea, scientific and technological innovation, rapid change, a new generation of mobile communications. Internet of things and other technologies become the foundation of the world.
02
New course
In recent years, in the face of changes in the external competitive environment, overcome many difficulties, perfect people try to cope, so that the ship continues to break the waves. Standing on the dimension of vigilance, more consideration is how to give the perfect new kinetic energy.
In the future, perfection will become the outstanding provider of human health service, and each perfect person will be upgraded to the practitioner of healthy life and the unit of providing personalized and high quality health service.
This is the perfect future. New course!
03
new power
In the future, perfection needs to take the capital and new technology as the motive force, take the customer as the center, form the front end (super user) galloping back end (sales service and production manufacturing) development, reconstruct the value, construct the digital management platform. To form a fleet, we must build a new power and enabling system for a perfect future from the top design. Make full use of capital operation, scientific and technological innovation, and new business model to form the full power.
In particular, the rapid use of modern information and communication technology, the use of the Internet of things and cloud computing, big data, artificial intelligence, block chain and other related technologies to connect the client, so that shops link the customer experience of the "pleasure point." Supporting the enabling and configuring center on and off the line, creating the perfect future digital business operation platform, thus producing the management efficiency motive force of the enterprise "from inside to outside"; Closed-loop service is formed from customer front end to production back end, thus enabling the whole process of health service from outside to inside.
The use of mobile Internet technology can lead our direct sellers and customers to achieve online interaction, and the company's products and services must be implemented on the Internet. And be "stuck"; Let new customers get attention anytime, anywhere.
Using big data, artificial intelligence technology, to paint the company's target users, the low threshold drains in, Under a certain threshold system, it is the value choice and realization of innovation technology to transform itself into a "super user" to the maximum extent, and this is the power to inject into the new generation.
Use virtual reality "VR.AR.MR" technology to realize scene experience, marketing and service.
Let the customer from the use value of the product (according to the performance and price ratio rational flower line) to customer experience, pursue pleasure, spend money with instinct. This needs scientific and technological innovation, but also need our innovative thinking. The habit of "left brain thinking" to change, more use of "right brain thinking" to adapt to the new generation of young people's consumption behavior. Characteristics and habits. Instead of using the new social tools and tools that young people have become accustomed to to "connect" to the vast young market, we will lose not only the present market, but also the future market.
The use of the Internet of things, block chain technology, so that dealers become the most valuable offline "connector" (people and shops "pleasure store") to retain "super users." At the same time, it becomes the "efficiency point" of high-quality and individualized products and services, in order to transform the store from "cost center" to "profit center".
Chairman Gurun Jin said: perfection is everyone's perfect, is Chinese perfect. We have no reason not to work hard, not to develop perfection better. Our team should be more like a pure EMU train. All cars are powered, and the perfect future is everyone's future.
I believe that the adoption of technological innovation, new business model innovation, with the help of Internet technology, will make our direct sales staff and shops longer, wider, more effective. The "black hole effect," which is the new force of gravity and power, "makes consumers want it, it's going to happen right away."
All the power, enabling is for efficiency, is to closely adhere to the nature of our industry and decisive point: convenient!
It is instinct to look at the future in the present; to look at the present in the future is the ability.
